7 Easy Tips on How to Create Eye-Catching Pins For Pinterest

In the ever-evolving landscape of digital marketing, Pinterest stands out as a visual treasure trove, offering a unique opportunity to captivate your audience through stunning and eye-catching pins.

Now, the challenge lies in crafting pins that not only stop the scroll but also drive engagement. How can you ensure your pins make a lasting impression in the minds of your audience?

This guide is designed to assist you in mastering the art of creating eye-catching pins, ultimately elevating your performance on Pinterest and driving a surge in clicks.

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1. Use Canva

Undoubtedly, the number one design tool for crafting compelling pins for Pinterest is Canva.

With an extensive library of templates, graphics, and fonts, Canva empowers you, regardless of your design expertise, to produce visually stunning pins without effort.

The easy drag-and-drop functionality simplifies the creative process, allowing for quick experimentation with layouts and styles. Even without a design background, you can easily navigate and customize your pins.

It’s possible to save your customized templates in Canva, making designing easier and keeping your brand look consistent. This means you don’t have to start from scratch each time, and you can create pins that look great and stay true to your brand’s visual identity!

Moreover, Canva lets you easily add pictures from its big collection, making your designs even more attractive.

2. Practice Visual Storytelling

Create pins for Pinterest that narrate a story with just a quick glance. Choose images that communicate your message and stir emotions. Whether it’s a product, service, or idea, opt for visuals that connect with your intended audience.

Investing time in curating or creating high-quality, vibrant images is crucial, as they have a proven track record of performing well. This effort will pay off by capturing attention and engaging your audience effectively!

3. Prioritize Consistent Branding

Being consistent in visual identity is a cornerstone for building brand recognition, especially on platforms like Pinterest.

By sticking to a specific color palette, font style, and logo placement, you create a harmonious visual language that resonates with your audience.

This not only makes it easy for people to recognize your pins but also gives your brand a consistent and unified look on Pinterest. Additionally, if they already know your content, there’s a higher chance they’ll click on your pin.

4. Use Clear and Concise Text

When adding text to your pins, focus on creating short yet impactful messages.

Whether you’re including a call-to-action, highlighting a key benefit, or crafting a captivating caption, prioritize content that adds genuine value and encourages users to delve deeper into your content.

Opt for easy-to-read fonts to ensure clarity and accessibility. Although script fonts are beautiful, I strongly advise avoiding them when creating pins, as they can be hard to read at first glance.

5. Craft Compelling Pin Titles & Descriptions

Crafting compelling titles and descriptions is a vital component of optimizing your pins for engagement. They should not only offer context but also inspire users to take action.

Ensure your pin’s heading is not only informative but also catchy, as it’s usually one of the first elements users encounter alongside the graphic. Crafting a compelling and attention-grabbing heading enhances the overall impact, encouraging users to explore your pin further.

Strategically include relevant keywords in your pin descriptions to optimize discoverability through Pinterest’s search algorithm. A well-thought-out description serves as a powerful companion to the visual appeal of your pin.

6. Use The Optimal Pin Size

When you create pins for Pinterest, make sure you use the correct sizing and format.

Pinterest favors vertical pins, and the ideal aspect ratio is 2:3 (e.g., 1000 x 1500 pixels), aligning with the platform’s preference for vertical content.

This particular format not only matches Pinterest’s visual aesthetic but also takes up more space in users’ feeds, significantly increasing the likelihood of attracting their attention.

While you might occasionally see horizontal pins in your feed, they are relatively rare and in my personal experience, they tend not to perform as well as vertical pins.

Additionally, consider experimenting with longer pins, often referred to as “Giraffe” pins, as they can stand out and offer a unique visual experience for users scrolling through their feeds.

7. Test & Analyze

Last but not least, experiment with different pin styles, colors, and messaging to see what resonates best with your audience.

Pinterest Analytics provides valuable insights into the performance of your pins. Use this data to refine your approach and continuously improve your pinning strategy!

Check out:
7 Essential Tips to Drive Traffic From Pinterest to Your Website
5 Reasons Why Pinterest is Not a Typical Social Media Platform
The Unofficial Guide to Idea Pins on Pinterest – Everything You Need to Know

Do you have questions about this topic or something else regarding Pinterest?
Hit me up and let’s talk about it!