7 Essential Tips to Drive Traffic From Pinterest to Your Website

Even nowadays, Pinterest is still a platform that many business owners and bloggers tend to ignore because they think it’s only for finding recipes and home décor ideas.

But Pinterest is so much more than that!

It’s not even a typical social media platform as many think, no, it’s more of a search engine.
This means that your content will still be discoverable for years after it’s published, rather than fading away after just a few hours.

So, if you have Google in your strategy as a traffic driver, then you should definitely implement Pinterest as well. In fact, driving traffic from Pinterest is even easier because the algorithm is still not as advanced and there’s less competition. Thus it’s easier to rank for popular keywords.

Whether you’re completely new to the Pinterest game or want to increase your current traffic from the platform, these 7 essential tips are guaranteed to help!

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1. Create Eye-Catching Pins

Making eye-catching pins is like creating visual treats for your audience on Pinterest. You need to grab their attention so they choose to click on YOUR pin amongst all others.

Use bright colors that stand out and clear images that tell a quick story. Add text with easy-to-read fonts to make your message pop. While script fonts are beautiful, I highly recommend avoiding them when creating pins, as they can be hard to read at first glance.

When it comes to format, go vertical! Vertical pins (think taller than wider) take up more space and are more likely to be noticed. Pinterest recommends a 2:3 ratio (1000 x 1500 pixels) for the best results and that’s what I use as well.

Remember to keep it simple, though. Don’t overcrowd your pins, and make sure your branding is consistent.

If you take all these things into account, your eye-catching pins will not only look great but also bring traffic from Pinterest to your website!

2. Use Rich Pins

You can imagine rich pins like the VIP version of regular pins on Pinterest.

Instead of just being a basic pin, rich pins give extra information on the pin itself. Whether you’re showing off a cool product, sharing a recipe, or talking about an article, rich pins make it more interesting, giving people a reason to click through.

Pinterest favors rich pins, and so do the people scrolling through the platform. When your pins have that extra touch of information, more people save and share them.

To be able to use rich pins, all you need to do is claim your website and add metadata to your content.
If you use the Yoast SEO plugin (which you definitely should) there’s an even easier way. Simply follow the guidelines written on the Yoast SEO website.

Once that’s done, you can enjoy the benefits of using rich pins such as bolded title, your profile picture next to the pin and the pin itself will provide a link to your Pinterest profile.

3. Pin High-Quality Content

On Pinterest, it’s crucial to prioritize high-quality content from your website.

Making sure your website has top-notch content is super important as it directly affects how well your pins work. Nobody likes clicking on a pin and ending up on a page that says “404” or finding really old stuff. Trust me, people won’t stick around and they definitely won’t save or share your pin.

Keeping your content up-to-date and improving it over time is the key to keeping your audience interested and engaged with what you have to offer on Pinterest!

4. Do Keyword Research

Before you even start pinning, it’s smart to do a little keyword research. This means figuring out what words and phrases people are searching for. By understanding these keywords, you can use them in your pin descriptions, board names, and even in your profile bio.

When people search for things on Pinterest, they use specific words. If your pins and profile include these keywords, Pinterest is more likely to show your content to the right audience. It’s like putting up a sign that says, “Hey, I’ve got what you’re looking for!”

So, before you hit that “Pin” button, make sure you’ve used some strategic keywords to help your pins get discovered by the people who matter most.

There are a couple of different ways how to find the right keywords on Pinterest. I love using the search bar with the autocomplete function. It’s a really simple method and thus great for beginners because it instantly shows you which terms are most popular on Pinterest.

5. Optimize Pin & Board Descriptions

Optimizing your pin and board descriptions is the next step to successfully drive traffic from Pinterest, especially after conducting keyword research.

After you’ve figured out all the essential keywords, put them into your pin and board descriptions. When you’re describing a pin or creating a board, use words that your audience might type in when searching.

Don’t worry if you’ve already created lots of boards without decent descriptions. Simply go into your board settings, and you’ll find an option to edit the title and description, and add more keywords to improve their performance!

In contrast to boards, creating new pins with updated keywords is more beneficial than just changing the description of existing pins.

Pinterest’s algorithm is designed to prioritize fresh content and creating new pins provides an opportunity to reach a wider audience.

6. Play with Different Pin Formats

Don’t stick to the same image pin over and over again. Experiment with various pin formats to see what resonates best with your audience.

Try carousel pins, idea pins, or even collages to add a dynamic touch. Pinterest loves diversity, and your audience will appreciate the fresh approach. Keep things interesting, and your pins will stand out in the Pinterest feed.

Just never forget one thing: Make sure your pins are always vertical!

7. Be Consistent

Last but not least, being consistent is one of the most important things when you want to drive traffic from Pinterest to your website.

It’s actually pretty self-explanatory, posting consistently helps Pinterest notice your content more and people are more likely to see and remember it.

Don’t worry, this doesn’t mean that you have to publish 20 completely new pins, linking to 20 different pages or posts, per day to be successful on the platform.

The key is not about quantity but about maintaining a consistent presence with valuable and engaging content. You can achieve success with a manageable posting schedule, ensuring that each pin provides value and aligns with your audience’s interests.

Of course, the amount of daily pins also depends on how much content you have on your website. Sharing pins with the same URL over and over again is not a good idea as Pinterest may classify them as spam. Just for reference: My travel blog has around 150 posts for which I create 4-5 new pins per day.

Whether you decide to publish 2-3 pins or 8-10 pins per day, you need to find the right routine for you.

Oh, and you don’t have to design a completely new layout for every pin – you should maintain a cohesive and recognizable style anyway. A small change to the text or swapping out the images is enough for Pinterest to count it as a new pin!

Check out:
5 Reasons Why Pinterest is Not a Typical Social Media Platform
The Unofficial Guide to Idea Pins on Pinterest – Everything You Need to Know
7 Easy Tips on How to Create Eye-Catching Pins For Pinterest

Do you have questions about this topic or something else regarding Pinterest?
Hit me up and let’s talk about it!